EVENTS
2022 GRAMMY AWARDS
FAME was recruited as the official Red Carpet photographer for the 2022 Bulova Offical Grammy viewing party in Toronto, Canada at the infamous Hotel Bisha at the centre of Toronto's Entertainment District. The event was attended by various media influencers and celebrities.
EXPO 2020 UAE PAVILION
Responsible for managing daily operations that support the Pavilions programme/project objectives from inception to completion inclusive of overseeing and leveraging experience of key disciplines including Concept & Design, Guest Experience, Protocol and Marketing in the Land of Dreamers Who Do.
WINTER OLYMPICS GAMES
Our mandate here was to create an advertising campaign "Its Our Time to Shine" supported by designing a corporate identity, out of home, broadcast, print and various National events that promote Vancouver/Whistler as an ideal “Host City”for the Winter Olympics and Paralympics Games.
CHRISTIES NEW YORK
A short film series for Christies New York that takes you through the Journey of Art that showcases and profiles its global Auction Houses, exclusive artists, well renowned dealers to the international buyers market featuring Art Fairs and Biennales.
COP28 UAE HUMANITY PARADE
Our theatrical concept revolved around the choreography dance of Earth’s Elements, supported by international mascots, that come together at COP28 to remind us that we are all interconnected protectors of our shared home. Through a powerful visual narrative, this performance emphasises unity, interconnectedness, and the collective responsibility to address climate change.
COP28 AI TREE OF LIFE
The Tree of Life based on the Ghaf tree, indigenous to the United Arab Emirates and known for thriving in the harshest conditions was the world-first interactive digital art installation that offers a profound encounter with the synergy of artificial intelligence encouraging participants to pledge their commitment to global environmental sustainability.
VOLVO OCEAN RACE
Our client Cleveland Clinic Abu Dhabi partnered the prestigious Volvo Ocean Race to introduce an Emirati audience to the hospitals brand where we also leveraged the personality of Adil from the Abu Dhabi Ocean Racing Team. We created a full campaign based on the amount of calories Adil burns per day when at sea and to support Adil in his journey to victory.
FORMULA ONE CONCERTS
Designing all brand elements including event concept and name. The after race concerts and F1 driver autograph signings broke all records as the first ever public event to reach 360,000+ in the city of Abu Dhabi. Performances were then supported by Flash Entertainment with a line up of international artists ranging from HIP HOP, Pop, Alternative, Metal & Rock.
MUBADALA GALA DINNER
An annual event on the heels of Formula One where a gala dinner is hosted for various business leaders from around the globe to partake in a evening where there is a meeting of the greatest minds sharing an equistit meal crafted by a renouned chef, entertainment from JAZZ Lincoln Centre NYC and VIP addresses from Abu Dhabi leadership.
FORMULA ONE FANZONE
We created an affordable/ accessible outdoor city based festival that would be a platform to showcase the community on the back of Formula One. The first OFFICAL Formula One Fanzone outdoor event was designed and conceptualized and finally endorsed by Formula One Management and launched in Abu Dhabi’s inaugural race in 2009.
TRAIN YAS MARINA CIRCUIT
An event to introduce Cleveland Clinic to the community of Abu Dhabi through a 5.5 KM track is open to runners, walkers and riders. Over 2,000 participants attend weekly and the event was supported by various guest and dignitaries including HH
Mohammed bin Zayed bin Sultan Al Nahyan is the Crown Prince of Abu Dhabi.
ITP MUBADALA TENNIS
To allow for another sport in the region supporting the Mubadala built infrastructure that has an
appeal to all ages, nationalities and global exposure. With the support of Mubadala and support from IMG and Flash a pre-exhibition match was negotiated and has now become and annual event of Abu Dhabi.
CHRISTIES EDUCATION TALKS
An in person art education series creating a partnership between Christies New York and Abu Dhabi Art in alignment with the opening of the Louvre Abu Dhabi. The in person series was also supported by a video series that fosuses on the journey of art and the imporatance of emerging markets with a focus on the Middle East and South East Asia.
LAUREUS SPORTS AWARDS
The United Arab Emirates stakeholder prioritized sport as a mandate and was seeking an opportunity to host a global sports property. After much research a
tender was submitted to host the world class Laureus World Sports Awards hosted in the countries iconic Emirates Palace Theatre in the capital of Abu Dhabi.
US/UAE BUSINESS COUNCIL
Our mandate here was to create events collaborated with US/UAE Business Council and Cleveland Clinic where the US Healthcare network and various levels of government can learn about the global strategy and the latest developments with CEO Mark Harrison speaks on behalf of Cleveland Clinic Abu Dhabi.
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EXPO 2020 FACES OF THE UAE
Faces of the UAE Pavilion is an internal video series allowing the opportunity for the UAE Pavilion Staff at Expo 2020 to showcase its 53 Nationalities while promoting positive engagement allowing staff a chance to drive their story and personal passion in this attention-grabbing architectural marvel.
UAE EMBASSY WASHINGTON DC
The UAE government advocates women’s rights as being advanced to such an extent that they are setting up a new gender empowerment benchmark for the Middle Eastern region. We produced a video sharing the story of 10 Emirati Women who assist in proclaiming the UAE Vision of becoming one of the top 25 gender-equal states in the world by 2021.
FASHION FUTURES KSA
The Kingdom of Saudi Arabia’s first Fashion Futures event hosted at the Tuwaiq Palace acted as a catalyst for Saudi Arabia’s fashion industry, with education and sustainability at the heart of this major initiative of the Ministry of Culture’s 2030 plan. The themed 3D Mapping show feature both Saudi and Internationtional designers.
JAZZ LINCOLN CENTRE NYC
Cleveland Clinic Arts for Health had expressed the positive impact that art has on people, community and work life balance. A first time outdoor event in Sowwah Square (Abu Dhabi Global Market) that included performances in colaborating with Jazz Lincoln Centre New York & ADMAF.
DOHA ARAB GAMES
To create a dual language brand campaign for the 22 venues (airport, stadiums and major sponsor buildings). Our srategy was to showcase various sports being hosted at the games by profiling young Qatari Athletes throughout the city in patriotic livery. The event was visited by 100,000 spectators, 8000 athletes and 100 international media.
THREE GENERATIONS
The United Arab Emirates is a fascinating place in the context of artistic production. We partnered with Abu Dhabi Music & Arts Foundation to showcase thist traveling Emirati exhibit that stresses the temporal lineage and existing history of contemporary art in the UAE and funding UAE art at grass-roots level to a gloabl audience.
WORLD OF NICKELODEON
The whole family will get an amazing opportunity to plunge into the world of Nickelodeon entertainment with the favorite characters, fun activities, live shows and music performances by Paw Patrol , Teenage Mutant Ninja Turtles, Sponge Bob and Shimmer and Shine.
Al HOSN FESTIVAL
The 250 year old remarkable story of Abu Dhabi and its most significant building, Qasr Al Hosn, is brought to life on its very walls with state of the art 3D mapping and projection. This unprecedented and unforgettable night-time tour traces the evolution of this remarkable building tells the story of Abu Dhabi and the Emirati people.
CLEVELAND CLINIC OPENING
An internal opening event for 3000 Cleveland Clinic Abu Dhabi staff and its various partners across the USA and UAE. The lobby of the hospital was converted into a Convention Centre style Key Note address. The week production include a unique design and theme that would inaugurate the building for an official opening.